Hey, it’s Brooks. Welcome to Mondays with Money Marketers, where Wall Street meets Madison Avenue.

As a quick reminder: We’re an email marketing agency for financial service firms. We use email to drive leads, increase conversion rates, reduce churn, and boost your bottom line.

We taught ourselves how to do everything above by growing our own newsletter, The Street Sheet, from 5,000 subscribers to 160,000 subscribers (and counting).

We then took what we learned and started helping companies like J.P. Morgan, SoFi, Empower, Benzinga, and more with their email and content marketing.

Every Monday, we share tips and tricks we’ve learned that you can implement yourself.

Before we dive in, here's a link to my calendar if you'd like to discuss how we can help you generate more business.

In today’s edition:

• How we turned a 30 minute conversation into 30 pieces of high-impact content

• A Surface Area Luck Teaser

• A Coke ad we love

First time reading? Sign up here

LINKS WORTH A LOOK

🗣️ Marketing News & Insights

• How Next-Gen Financial Advisors Can Attract Clients In Their Peer Group (Barron’s)

• Your subscribers are tired and distracted, so give them less and they’ll love you more (MarTech)

• Want to Generate Leads with Content? Start by Educating First. (Money Marketers)

💼 Industry News & Insights

• Nest Eggs, Social Security, Inflation Top List Of Retirement "Burning Questions": Survey (Financial Advisor)

• RIA Channel Continues to Attract FA Movers (Wealth Management)

• How RIAs Are Chasing Growth During Market Uncertainty (Wealth Management)

🤔 Honorable Mentions

• How To Build Your Own AI Assistant (HBR)

• Your Inbox Knows More Than You Think (Money Marketers)

• How Social Media Marketing Is Changing (Business.com)

DEEP DIVE

How to Repurpose Your Financial Content

One of the biggest content challenges financial firms face is simple: creating enough high-quality material to stay visible without overwhelming internal teams.

That’s why we’ve built an entire framework around content repurposing—and it’s working. In fact, we gave it a name: Surface Area Luck. We’ll explain where this name came from later, but if you want you can hit that link to check it out now.

This month, we put that system into action with one of our clients, Augment Markets. In under 30 minutes, we captured a single call with their Chief Revenue Officer, Geno Z., and turned it into a full library of high-impact content.

Here’s how we did it:

Step 1: Capture the Source Material

It all started with a recorded 30-minute call.

No elaborate video shoots. No expensive production. Just a focused conversation about their experience working with us.

You’re busy, we get it. Give us 30 minutes of your time (or less), and we’ll take this and run with it.

Step 2: Build the Long-Form Anchor Content

From that call, we produced a long-form video that we can share on YouTube and embed across the website. This becomes the anchor—the primary piece where all the other content draws from.

Step 3: Create Short-Form Video Clips

We then pulled two short-form videos from the full recording.

These are optimized for LinkedIn, TikTok, Instagram Reels, and X (Twitter)—helping Augment show up everywhere their audience spends time, with bite-sized, authentic content.

Here’s a sample of one of the short-form clips and social copy, which we generated from our call as well. More on that below.

Step 4: Turn the Transcript Into Written Assets

We took the full transcript from the call and turned it into:

• 4 distinct blog posts (400–750 words each)
  Each blog covers a different theme—content automation, compliance, lead generation, and building a content engine—tailored for SEO and audience relevance.

• 10 social media snippets
  Short, punchy posts (under 180 characters) pulled directly from Geno’s actual words. These are designed to tease the story and drive traffic back to the long-form content.

Here are the 4 blog posts we cultivated from the video call:

Step 5: Build a Newsletter Series

Finally, we used all of the above to craft two newsletter posts—one highlighting the case study and another teaching how financial firms can replicate this repurposing framework for themselves. ICYMI: Here’s a link to the case study newsletter:

The Results

In total, we turned a 30-minute conversation into over 30 pieces of content.

Each piece is tailored for a specific platform, audience touchpoint, and part of the buyer journey.
Each piece reinforces Augment’s brand as a leader in the private markets space.
Each piece creates more surface area for leads, trust, and authority.

And most importantly, this content is working—it’s helping Augment, and our other clients, stay top of mind with prospects and drive new inbound opportunities without burning internal resources.

Want Us to Do This for You?

If you're a prospect and you’ve been thinking about testing out a more scalable way to create content, now is the time.

Sign up for May.

Give us 30 minutes of your time, and we'll give you 30 high-impact content assets that will keep you top of mind, generate leads, and grow your business.

Let's turn your next 30 minutes into your next 30 days of marketing.

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