We turn not now into when can we start.
95% of the leads you capture aren't ready to buy right now. But that doesn't mean they won't ever buy. We turn these curious prospects into paying customers with a proven nurture system.
Your sales and marketing team is grinding to fill the top of the funnel — while thousands of warm leads quietly rot in your CRM.
They booked the demo. They started the trial. They got on the call. The timing just wasn't right that week.
A few automated drip emails. Maybe a quarterly check-in from sales. Nothing authentic that earns trust between now and when they're ready.
When the budget unfreezes — or the champion gets promoted — your prospect remembers whoever was useful in their inbox the whole time.
A full lifecycle engine. Disguised as a simple newsletter.
This isn't "send more emails." It's a proven system that uses content as a Trojan horse for sales signal. Here's exactly how we do it and the tools we use.
One 10-minute call is all it takes. We extract your founder voice, audience of one, job to be done, and the angles only you can write from.
Riverside
GranolaNewsletter naming, positioning, Beehiiv setup, sending domain, welcome flow, segmentation, tracking. Your list is imported and cleaned.
Beehiiv
Canva
OptinIQA founder-led '1 Big Thing + Honorable Mentions' issue ghostwritten in your voice. It's an automated authentic take that delivers real value to earn trust and accelerate the sales cycle.
ChatGPT
Claude
GrokOpens, clicks, replies are scored. The hottest cohort gets surfaced to your sales team every Friday as a dedicated, ready-to-contact cohort.
Beehiiv
HubSpotBooked calls from the people who weren't ready 3 months ago — now ready, now warm, now asking your reps the right questions.
Calendly
StripeA dedicated Slack channel with our team — live.
On day one we spin up a private Slack channel with you and your team. It's how we communicate live, share ideas, swap notes, review drafts in real time, and operate as an extension of your team — not a vendor you email once a week.
Everything required to run a real B2B newsletter — built, written, and operated for you.
No setup fee. No contracts. Cancel anytime after month 3. If we can't show you a reactivated deal or meaningful pipeline lift inside 90 days, we work another 90-days for free until we do.
What's a dormant lead actually worth to you?
Datamoon: 2,250 dormant contacts, 0 nurture, $6k LTV.
Datamoon's sales team books demos all day. But the contacts who didn't convert immediately were sitting in GoHighLevel doing nothing. Their team told us: "We only need 2 extra conversions a month to make this print."
"We had thousands of warm contacts and no system to keep them warm. Now we have one — and we didn't have to hire anyone, learn Beehiiv, or write a single word."
Built for one specific kind of SaaS founder.
- ✓You're a B2B SaaS doing $500k–$10M ARR
- ✓You have 500+ leads/contacts you're not nurturing
- ✓Average LTV is $2,000+ (so 1–2 extra deals matters)
- ✓You have a founder with a real point of view to channel
- ✓You've tried 'drip sequences' and they don't feel like you
- —You're pre-product or pre-revenue
- —You sell low-LTV self-serve under $50/mo
- —You want to write the newsletter yourself
- —You're looking for a hype 'content marketing' agency
- —You think one quarter is enough to judge a nurture system
We are obsessed with email. We own, operate, and invest in the entire ecosystem because we've seen life-changing results first-hand
Money Marketers is a division of Walk-On Holdings, a portfolio of interconnected media, agency, data, and investing businesses guided by four core principles: scale distribution, create differentiation, leverage data, and build ownership, our 4-Ds:
Before Walk-On, Brooks spent five years in institutional finance at Blackstone Real Estate Debt Strategies and J.P. Morgan Private Bank — where he ran outbound investor acquisition campaigns and nurture sequences for ultra-high-net-worth clients.
We took the founder-led newsletter playbook that built those audiences — one sharp idea per week, a few honorable mentions, a soft handoff to sales — and productized it for SaaS companies who don't have the time or the editor to do it themselves.
Why authenticity and email matter.
Combine the two and, over time, you win the hearts and minds of the buyer who wasn't ready yesterday — but is in the market today.
As more AI-generated content floods inboxes and feeds, authentic voices — with unique tones, unique takes, and a real point of view — are what stand out from the crowd.
Prospects are starting to question AI slop. They gravitate toward content that feels human. That gravitational pull is trust — and trust is the most important variable in any buying decision.
Showing up every week with an authentic take compounds. Each issue is a small deposit of trust into the relationship — long before the prospect is ready to buy.
Social audiences are rented and subject to algorithm changes. Email is yours. It's how you reliably deliver those takes and deposit those trust tokens into an inbox you control.
Amplify Your Authenticity With Video + Distribution.
Every 10-minute call we do with you is also content gold. As an add-on, we record those conversations and deliver 2 short-form videos every week — then distribute them across our own ecosystem, including The Street Sheet which reaches over 120,000 subscribers.
Embed the clips directly into your weekly issue so prospects see your face and hear your voice — not just text on a screen.
The Street Sheet reaches over 120,000 subscribers. We place your clips inside our own newsletter, exposing your founder voice to a fresh, engaged audience.
The same clips are formatted for LinkedIn, Instagram, TikTok, and X — amplifying a face and a voice that people can trust, everywhere they spend time.
Fill Your Pipeline With In-Market Prospects via Paid Media.
Once your newsletter is up and running we can also fill it with in-market prospects via paid media. We leverage our own tool, OptinIQ, to find people who are in the market for your product or service — then create lookalike audiences and feed them into platforms like Meta to make our spend efficient.
We use OptinIQ to identify people actively searching for solutions like yours. This data becomes the seed for high-intent audiences that convert at a fraction of typical CPC.
We build lookalike audiences from your best subscribers and customers, then feed them into Meta to stretch every dollar further and lower customer acquisition costs.
Our dedicated team generates fresh advertising creatives every single week — testing new hooks, formats, and angles so your ads never go stale.
You get weekly reports including CAC, engagement metrics, budget allocation across top performers, and actionable optimization ideas for the following week.
Things you're probably wondering.
Book a 15-minute call. We'll show you our exact process for free.
On the call, we'll walk you through examples and how we think about this part of the sales process. We'll tell you (honestly) whether a newsletter nurture system is worth your money. If it's not, we'll say so. If it is, we'll show you exactly what month 1 looks like.