Build a Weekly Content Engine (Without Hiring an Entire Marketing Team)

For financial firms, a weekly content engine is no longer a “nice to have”—it’s expected. Whether you’re a fintech startup, an RIA, a fund manager, or a platform in the private markets space, your clients and investors expect regular insights, thought leadership, and educational material.

But knowing that content is important and actually producing it consistently are two very different things.

This was the challenge facing Augment, a growing private markets platform that helps accredited investors access pre-IPO opportunities and provides liquidity for shareholders in private companies. As their team expanded and their brand matured, they knew they needed to invest in content marketing—but lacked the internal resources to do so consistently.

“We didn’t have much at all. Maybe a little bit here and there where we put something out once a quarter or so.”
— Geno Z., Head of Business Development, Augment

Like many firms, Augment had subject matter expertise, a compelling product, and clear messaging—but content creation kept falling to the back burner. Without a full-time marketing team or dedicated content personnel, it became difficult to maintain any rhythm or strategy.

From Inconsistency to Infrastructure

When Augment approached Money Marketers, our goal was not to immediately produce content for the sake of activity. Instead, we began by building the infrastructure: a comprehensive content calendar aligned with their investor audience, product roadmap, and compliance parameters.

This strategy-first approach is foundational. A firm wouldn’t enter a new market without a plan or launch a product without a roadmap—yet many attempt content marketing without a clear framework. That leads to sporadic publishing, missed opportunities, and messaging that fails to resonate.

With Augment, we established a weekly content engine designed to educate their audience, highlight industry trends, and reinforce the firm’s expertise across private markets. We built in flexibility to react to news or market shifts while maintaining a steady flow of content that drove long-term value.

“Now we get at least one blog or project done a week—way more than we ever would’ve without your team.”
— Geno Z.

This wasn’t just about volume. Each piece was structured to serve a specific purpose: drive awareness, clarify product benefits, or guide an investor’s journey from discovery to conversion. Over time, these efforts compound, creating a weekly content engine that works continuously behind the scenes.

Quality Content Without Additional Headcount

The reality for many financial services firms is that hiring an in-house content team—especially one that understands financial terminology, regulatory guidelines, and digital strategy—is expensive and time-consuming. Even with a full-time hire, bandwidth is often limited, and the content calendar can quickly fall off track.

By working with Money Marketers, Augment effectively expanded their content capabilities without increasing headcount. We handled everything from ideation to execution, internal review, and final publishing.

This not only gave their executive team peace of mind but also allowed them to reallocate internal resources to revenue-generating initiatives.

“It was definitely easier to hire your team to help with that kind of stuff.”
— Geno Z.

Turning A Weekly Content Engine Into a Competitive Advantage

Content isn’t just about filling space on your website or sending out the occasional investor update. When done right, it becomes a competitive advantage.

In Augment’s case, we helped launch a new section of their website called the Augment Manual—an investor education hub that hosts regular blog posts, market commentary, and insights from the team. This initiative helped position Augment as a thought leader in the private markets space and gave their audience a reason to return to the site regularly.

This hub also serves an SEO function—helping organic traffic compound over time and driving inbound interest from investors and stakeholders.

Consistent content, built on a solid foundation, doesn’t just elevate brand perception. It becomes a key piece of your marketing and growth strategy.

Done-For-You, But Not Cookie-Cutter

Every firm we work with is different. At Money Marketers, we don’t believe in one-size-fits-all templates. For Augment, our engagement included traditional blogs, investor-focused content, sector outlooks, and even creative assets like memes to increase engagement across LinkedIn and social channels.

The flexibility to stay on strategy—while also adapting in real time to market movements—is what sets a good content partner apart from a generic writing service.

Final Thoughts

Building a weekly content engine doesn’t have to mean hiring a large team or diverting internal resources away from core initiatives. With the right partner, you can implement a structured, reliable, and compliant content workflow that grows with your firm.

If you're a financial services company looking to publish consistent, high-quality, and compliance-friendly content without building an internal team from scratch, we can help.

Let’s build your content engine.

Here's a link to my calendar to discuss how we can help you generate more business.