Hey, it’s Brooks. Welcome to Mondays with Money Marketers, where Wall Street meets Madison Avenue.

As a quick reminder: We’re an email marketing agency for financial service firms. We use email to drive leads, increase conversion rates, reduce churn, and boost your bottom line.

We taught ourselves how to do everything above by growing our own newsletter, The Street Sheet, from 5,000 subscribers to 160,000 subscribers (and counting).

We then took what we learned and started helping companies like J.P. Morgan, SoFi, Empower, Benzinga, and more with their email and content marketing.

Every Monday we share tips and tricks we’ve learned that you can implement yourself.

Before we dive in here's a link to my calendar if you'd like to discuss how we can help you generate more business.

In today’s edition:

• Rate my VSL

• Email marketing market size 2027

• How to Win With Influencer Marketing

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LINKS WORTH A LOOK

🗣️ Marketing News & Insights

• Email marketing market size 2027 (Statista)

• Content Marketing Strategies for 2025: A Framework for Success (Social Media Examiner)

• How to Win With Influencer Marketing in a Year of Big Change and Endless Options (AdWeek)

💼 Industry News & Insights

• Gen X Grappling With Lack Of Retirement Planning: Survey (Financial Advisor)

• 37% Of Advisors Plan To Retire In Next Decade, Keeping M&A Market Hot: Study (Investment News)

• Forget mega-money deals, here’s how smaller RIAs are growing (CityWire RIA)

🤔 Honorable Mentions

• Eight Tips To Leverage Earned Media For More Referrals (Advisor Perspectives)

• Turning Events Into Assets: The New Paradigm for Financial Services Events (NAPFA Advisor)

• Three in Ten Affluent Investors Use AI to Inform Investment Decisions (NewsWire)

DEEP DIVE

Rate My VSL

In case you’ve never heard of them before, “Video Sales Letters” or “VSLs” are one of the most effective tools for marketers, especially in the financial space.

Asset managers, funds, retail investing apps, banks, public companies, and start-ups can leverage VSLs to attract clients, secure investments, and stand out in competitive markets.

Imagine explaining your unique value proposition—whether it’s your fund’s investment thesis, your start-up’s innovative product, or your investment platform’s capabilities—in a way that’s engaging, persuasive, and scalable.

That’s exactly what a VSL does. It’s a short, compelling video that pitches your offer, builds credibility, and motivates action—all in just a few minutes.

Why VSLs Are Game-Changers

VSLs are not just persuasive—they’re scalable.

With one well-made video, you can pitch your product or service to millions. Pair it with viral content strategies or paid marketing campaigns, and your VSL can work 24/7 to generate leads, close deals, and build trust.

Whether your audience is individual investors, institutional partners, or other key stakeholders, a great VSL ensures your message is seen and heard by the right people at scale.

Rate My VSL

I’ve mentioned this to you guys already, but I practice what I preach. Which is why I want you to rate my most recent VSL.

If I’m being honest it’s like a 7 out of 10. My voice inflection isn’t great and I think the production value could be slightly higher. BUT, for this one, I wanted to record a semi-quick video that:

• Calls out our ICP (and their problem) in the hook

• Pitch my offer

• Highlight who we’ve worked with

• Dive deeper into our clients’ typical problems

• Explain why Money Marketers is the solution

• Outline case studies

• End with a call to action

… And I think I did that!

I’m happy about it. It’s going on our new landing page where we are planning to drive organic and paid traffic. (I used the exact landing page format that I told you guys to use a couple of weeks ago).

Click the link below to watch the video and let me know your thoughts.

Leave a comment on the YouTube video with your rating on a scale of 1-10 (10 being that you loved it) and any feedback you recommend.

👉 Watch and Rate My VSL (or hit the play button below)

PS: Did you see how simple this video was? I filmed on Loom, optimized the video with VidIQ, uploaded it to YouTube, and now I’m letting the content go to work for me. If you want to talk about how we can do the same thing for your firm, hit the button below.

AD SPOTLIGHT: SHARPIE