Reclaim Your Time: Outsource Marketing Tasks with Content Automation

The struggle to outsource marketing tasks is real. At many financial firms, content marketing is viewed as essential—but rarely treated that way internally. Despite understanding its importance in client education, brand building, and lead generation, the execution often falls to already-overextended founders, partners, or senior executives.

And so, the blog sits empty. The newsletter goes unwritten. Social media is either reactive or nonexistent. Not because the team lacks ideas, but because they lack time.

This was exactly the challenge Augment faced when they came to us. A platform that facilitates investments in pre-IPO companies and provides liquidity for private shareholders, Augment was scaling rapidly but had no real infrastructure for content. Their team, lean by necessity, couldn’t afford to divert bandwidth from product, partnerships, and compliance to focus on copywriting and campaign execution.

“It’s seamless. I okay the content early on, but I haven’t had time to go back and even check the website. The job gets done on time.”
— Geno Z., Head of Business Development, Augment

The solution wasn’t to hire an in-house content team. It was to outsource marketing tasks by installing a system—a fully managed, compliance-aware content engine that could operate independently and let their team focus on what they do best.

The Problem: Time is a Scarce Resource

In financial services, especially in early-stage or lean environments, executives often play multiple roles. They're not just leading business development or managing relationships—they're also involved in product strategy, compliance reviews, partnerships, and fundraising. With so much on their plate, content becomes an afterthought.

But without a consistent marketing strategy, it becomes difficult to build long-term trust, maintain investor engagement, or stand out in a competitive market.

And when leadership does try to “squeeze in” content, the results are rarely scalable. It might mean writing a blog post on a Sunday night, pulling together a social update during a meeting break, or skipping the newsletter altogether.

This type of reactive approach creates uneven messaging and missed opportunities.

The Solution: Build a Content Engine That Runs Without You

When Augment partnered with Money Marketers, we focused on removing their team from the tactical side of content marketing while still ensuring they had strategic input and final oversight.

We implemented a four-part system:

1. Strategy
   We aligned with their business goals, target audience, and compliance considerations to build a monthly and quarterly content calendar. This ensured all topics were intentional, aligned with market timing, and fit within their regulatory framework.
   

2. Execution
   Our writing team—composed of finance-savvy marketers—drafted weekly content that reflected Augment’s voice and value proposition. This included educational explainers, investor insights, and sector-specific thought leadership pieces.
   

3. Compliance Workflow
   We coordinated closely with their internal team and the Hadrius platform to ensure that all content was 99% compliance-ready before submission. That meant fewer revisions, fewer legal bottlenecks, and faster turnaround times.
   

4. Publishing and Optimization
   Once approved, we published content to their site, managed formatting and SEO, and tracked which posts were gaining traction to inform future strategy.

The result? A content engine that runs in the background—delivering consistent value without demanding day-to-day attention from the leadership team.

“Now we get way more done than we ever would’ve if we tried to do it in-house.”
— Geno Z.

Why This Matters: Executive Time is Not Replaceable

There is no shortage of agencies or freelancers willing to produce financial content. But without a system, those efforts often require ongoing supervision and rewriting—defeating the purpose to outsource marketing tasks in the first place.

The true value of content automation for financial services firms lies in trust and efficiency. Executives should be able to briefly review a piece, approve it, and move on. They should trust that what’s being published is:

• Accurate

• On-brand

• Compliant

• Strategically valuable

That level of support is what allows leaders to stay focused on growth, fundraising, client relationships, and decision-making—without compromising marketing consistency.

Scale Before You Staff

Augment has since grown its internal marketing function. But they began scaling their content before building that team.

By partnering with us early, they were able to:

• Launch a new content hub (the Augment Manual)
  

• Publish one blog per week
  

• Run investor campaigns and seasonal thought pieces
  

• Maintain a steady flow of ideas and execution

All without hiring full-time writers or marketers.

This is the model we recommend for firms that are growing fast, but want to avoid bloated marketing departments or delayed go-to-market timelines. Build the content system first. Layer in full-time hires later—when it’s truly needed.

Final Thoughts

The most valuable resource in any firm is time. For executives, every hour not spent on high-leverage activity is a cost—one that compounds over time.

By outsourcing marketing tasks with a trusted, finance-focused partner, firms can reclaim that time without sacrificing consistency, quality, or compliance.

At Money Marketers, we specialize in building that system. From strategy to compliance, execution to optimization, we act as your full-service content engine—so you can focus on growing your firm.

If you’re ready to stop writing content on weekends and start publishing like a market leader, let’s talk.

Here's a link to my calendar if you'd like to discuss how we can help you generate more business.