Hey, it’s Brooks. Welcome to Mondays with Money Marketers, where Wall Street meets Madison Avenue.

As a quick reminder, we provide flexible, compliance-approved content solutions for financial service firms to help retain clients and generate leads.

Every Monday we share tips and tricks we’ve learned that you can implement yourself.

Before we dive in here's a link to my calendar if you'd like to discuss how we can help you generate more business.

In today’s edition:

• Email Marketing Still Works—And It's More Effective Than Ever

• 10 Ideas For Hosting A Virtual Holiday Party

• 3 simple tricks to improve your CTAs

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Also: It’s Cyber Monday, so we’re offering 25% off your first three months with Money Marketers.

Whether you’re looking to grow your email list, simplify your content strategy, or drive more leads, now is the perfect time to partner with us. Our expert team will handle your marketing so you can focus on growing your business.

But hurry—this offer is only available until midnight tonight!

LINKS WORTH A LOOK

🗣️ Marketing News & Insights

• Email Marketing Still Works—And It's More Effective Than Ever (Forbes)

• Will the new Apple Mail reshape newsletter reading habits? (Paved)

• This is how newsletter brands are growing their lists (Gunnar S. Holm)

💼 Industry News & Insights

• Robinhood’s Long-Term Play for a Piece of the Financial Advice Market (Barron’s)

• Japan's MUFG to spend over $660 million to buy robo-adviser WealthNavi (Reuters)

• Trust in Advisors Rose Steeply in Past Decade (Think Advisor)

🤔 Honorable Mentions

• Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting Purchases (WSJ)

• 10 Ideas For Hosting A Virtual Holiday Party (FA-Mag)

• Holiday Marketing Ideas for Financial Advisors (Crystal Marketing)

DEEP DIVE

Better CTAs, Bigger Results

When was the last time you revisited your call-to-actions (CTAs)?

If you’re struggling to see engagement on your emails, blogs, or social posts, weak CTAs might be the culprit.

CTAs are more than just buttons or links—they’re your direct line to client action. Let’s break down how you can create CTAs that drive results.

1. Start with Clarity: Tell Them Exactly What to Do

Your audience doesn’t have time for vague or clever CTAs. They want clear instructions. For example, instead of saying, “Learn More,” try, “Read Our Guide on Lowering Taxes Before Year-End.”

Notice the difference? The second option spells out what the reader will gain.

I’ve found that clarity wins over creativity when it comes to CTAs. If your message is buried in fluff, your audience will scroll right past it.

Use action-oriented language like “Download,” “Watch,” or “Schedule.” And don’t forget to tailor your CTA to your audience's needs.

A financial advisor looking to grow AUM needs something different than a startup founder chasing funding.

Takeaway: Make it impossible for readers to misunderstand your CTA.

2. Add Urgency: Why Should They Act Now?

The best CTAs don’t just tell someone what to do—they make them feel like they’ll miss out if they don’t act. Adding a sense of urgency can nudge hesitant readers into action.

For example, instead of a generic “Sign Up for Our Newsletter,” try “Get Exclusive Insights Before They’re Public—Subscribe Now!” It creates a fear of missing out (FOMO) that makes the offer irresistible.

Urgency doesn’t have to mean pressure. Phrases like “Limited Spots Available” or “Offer Ends Friday” create natural deadlines without feeling pushy. Experiment with timers, limited-time offers, or highlighting what others have gained by acting quickly.

I’ve used these techniques for clients, and the results always point to one thing: urgency drives conversions.

Takeaway: Give your audience a reason to act today.

3. Optimize Design: Make the CTA Stand Out

Even the most compelling copy can fail if your CTA isn’t visually distinct. Design plays a crucial role in getting eyes (and clicks) on your button or link.

Think of your CTA as the spotlight performer in your content. Use contrasting colors, bold fonts, and strategic placement to ensure it doesn’t blend into the background. Avoid cluttering your email or landing page with competing messages.

One clear, standout CTA per page is often more effective than multiple options.

I also recommend A/B testing your CTAs to see what works best. Try different designs, colors, or button text to find the combination that resonates most with your audience. The data will give you actionable insights to refine your strategy further.

Takeaway: If your CTA isn’t visually grabbing attention, it’s not doing its job.

By revisiting and refining your CTAs, you’ll see a noticeable difference in engagement and conversions. Want help optimizing your CTAs or other parts of your content strategy? Hit reply to this email, and let’s chat.

And one more quick reminder—our Cyber Monday special ends at midnight!

This is your chance to save 25% on your first three months and kick your marketing strategy into high gear with Money Marketers.

Don’t let this opportunity slip away—unlock expert content marketing and start seeing real results today.

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