Hey, it’s Brooks. Welcome to Mondays with Money Marketers, where Wall Street meets Madison Avenue.

As a quick reminder, we provide flexible, compliance-approved content solutions for financial service firms to help retain clients and generate leads.

Every Monday we share tips and tricks we’ve learned that you can implement yourself.

Before we dive in here's a link to my calendar if you'd like to discuss how we can help you generate more business.

In today’s edition:

• Turn 1 piece of content into 10

• The best ad of the year (actually got chills watching it)

• Robinhood dives into wealth management

First time reading? Sign up here

LINKS WORTH A LOOK

🗣️ Marketing News & Insights

• CoverGirl Makes Big Bet on Influencers to Revive Brand Built With Supermodels (Wall Street Journal)

• Leveraging Personalized AI For Content Marketing (Forbes)

• Expanding Beyond Traditional Content Marketing (DMN)

💼 Industry News & Insights

• Robinhood Dives Into Wealth Management With Acquisition of TradePMR (Barron’s)

• How High-Performing RIAs Are Growing Their Profits: Fidelity (Think Advisor)

• Revolut challenges Hargreaves Lansdown, AJ Bell: there’s a new stockbroker in town (Financial News)

🤔 Honorable Mentions

• Modern Technologies Revolutionizing Investment Management (Fintech Magazine)

• NASAA eyes restrictions for "advisor" title use (Investment News)

• 19 Financial Advisor Email Marketing Tips (The Advisor Coach)

DEEP DIVE

From One to Many: How to Repurpose Your Newsletter Content Like a Pro

When it comes to content marketing, newsletters are one of the most valuable tools in your arsenal.

They’re opt-in, meaning the audience has chosen to hear from you, making them highly engaged. They’re also data-rich, offering insights into what your audience cares about most.

But here’s the kicker: your newsletter doesn’t have to live in a silo. With the right strategy, you can turn a single newsletter into a goldmine of content for blogs, social media, and beyond.

Let me show you how we take one post and turn it into ten.

The Power of Starting with a Newsletter

Newsletters are the foundation of a great content strategy because they belong to you. Unlike social media platforms, where algorithms dictate who sees your content, newsletters go straight to your audience’s inbox. It’s your space, your audience, and your message.

More than that, newsletters give you real-time feedback. Open rates, click-through rates, and replies tell you exactly what resonates. This data isn’t just useful for improving your newsletter—it’s a roadmap for the rest of your content strategy.

When we write newsletters for our clients, we think ahead. Each piece is designed to do double (or triple) duty, acting as a springboard for blogs, social media posts, and even videos. Why create new content from scratch when you already have high-performing material?

Turning One Post into Ten

Here’s where the magic happens. With one solid newsletter, we can generate:

1. A Blog Post: Turn your newsletter into a polished article, optimized for SEO, to reach a wider audience.

2. Social Media Posts: Break down key points into bite-sized insights for LinkedIn, Instagram, or Twitter.

3. Infographics: Summarize the data or tips from your newsletter in a visual format.

4. Quote Graphics: Highlight standout lines from your content to create shareable images.

5. Short Videos: Turn the newsletter’s main takeaway into a quick video for YouTube Shorts or TikTok.

6. Email Snippets: Pull sections for follow-up emails or nurture sequences.

7. Slide Decks: Create a presentation for platforms like LinkedIn SlideShare.

8. Case Studies: Expand on examples or results you shared in your newsletter.

9. Webinars or Live Q&A Sessions: Use the content as the basis for interactive events.

10. Content for Paid Ads: Adapt insights or quotes for ad copy that drives traffic to your site.

This strategy doesn’t just save time—it ensures consistency across all your channels. It also keeps your audience engaged, no matter where they encounter your brand.

Use Data to Supercharge Paid Marketing

One of the biggest advantages of starting with a newsletter is the ability to see what content your audience already loves. Open rates, click-through rates, and even replies tell you what’s resonating with your existing audience.

This insight becomes invaluable when you move into paid marketing.

If your audience is engaging with a specific piece of content in your newsletter, there’s a good chance your ideal customer profile (ICP), prospects, and leads will also find it compelling.

By repurposing that content into paid ads for platforms like Facebook or Google, you’re not starting from scratch—you’re using proven winners.

This approach doesn’t just save money; it increases your chances of conversion.

Your paid campaigns become more efficient because you’re betting on content that’s already been validated. Plus, with consistent messaging across your organic and paid channels, your brand presence feels cohesive and credible.

Why Repurposing Content Matters

Repurposing isn’t just efficient; it’s smart marketing. Your audience consumes content in different ways: some prefer reading a blog, while others scroll social media or watch videos. By reusing newsletter content, you meet your audience where they are without reinventing the wheel.

For our clients, this approach delivers measurable results. It amplifies their reach, reinforces their message, and generates ROI on every piece of content we create.

If you’re not leveraging your newsletter as the starting point for your entire content strategy, you’re leaving value on the table. Let us help you make the most of it.

AD SPOTLIGHT

This might be my favorite ad of the year.